Category:Glossary
Welcome to the IAB Interactive Advertising Wiki
Because our industry’s jargon and processes are unique, we’ve dedicated this wiki to be a centralized spot where marketers, agencies and interactive publishers can collaboratively populate a database of information on interactive advertising. Ultimately, this space will serve as a reference to both industry veterans and newcomers alike.
Recently, significant work has been put in the HTML5 for Digital Advertising Resources page. Check it out, and add your content! We encourage you to participate in this community project. Please feel free to submit new entries as well as update existing ones by creating your own account.
If you have any general feedback or questions about this Wiki please email Shira Orbach at shira@iab.net.
Pages in category "Glossary"
The following 200 pages are in this category, out of 636 total.
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- AAAA
- AAS
- Abandonment
- Abort
- Above the Fold
- Activity audit
- Ad audience
- Ad banner
- Ad blocker
- Ad campaign audit
- Ad click
- Ad creative pixel
- Ad delivery
- Ad download
- Ad exchange
- Ad family
- Ad impression
- Ad impression ratio
- Ad insertion
- Ad inventory
- Ad materials
- Ad network
- Ad Ops
- Ad recall
- Ad request
- Ad server
- Ad serving
- Ad space
- Ad stream
- Ad tag
- Ad targeting
- Ad transfers
- Ad unit
- Ad view
- Add to cart
- Address
- Advertisement
- Advertiser
- Advertising banner
- Adware
- Affiliate marketing
- Affinity marketing
- Agency
- Agency Ad Server
- Aggregate Campaign Data
- Alternate text
- ANA
- Animated GIF
- Anonymizer
- API
- Applet
- Applicable browser
- Apps
- ARF
- Artifacting
- Aspect ratio
- Assets
- Association of National Advertisers
- Attribute
- Attribution
- Audience
- Audience Measurement
- Audience Targeting
- Audit
- Auditor
- Authenticated viewing
- Avatar
- Average active sessions
- Average view time
B
- Backbone
- Bandwidth
- Bandwidth contention
- Banner
- Barter
- Beacon
- Behavioral event
- Behavioral targeting
- Below the Fold
- Beta
- Bit rate
- Blog
- Blog Metrics
- Bonus impressions
- Bot
- Bounce
- Bounce rate
- Brand Awareness
- Brand metrics
- Broadband
- Broadband Video Commercials
- Browser
- Browser sniffer
- BtoB/B2B (Business-to-Business)
- BtoC/B2C (Business-to-Consumer)
- Buffering
- Bug
- Bulk E-mail Folder
- Bumper Ad
- Business Visitor
- Button
C
- Cable modem
- Cache
- Cache busting
- Cached ad impressions
- Caching
- Campaign
- CARU
- CDN
- CGI script
- Chat
- Chat room
- Click
- Click Fraud
- Click rate
- Click through rate
- Click-stream
- Click-through
- Click-within
- Clickstream Data
- Client
- Client side
- Client-initiated ad impression
- Cloud
- Co-op advertising
- Codec
- Communication
- Communication error
- Companion Ad
- Completes
- Connected TV
- Content (Site/Page)
- Content delivery network
- Content distribution network
- Content integration
- Content marketing
- Contextual Ads
- Contextual targeting
- Control group
- Conversion
- Conversion pixel
- Conversion Rate
- Cookie
- Cookie buster
- Cookie Matching
- COPPA
- COPPR
- Core ad video
- Cost Per Completed View
- Cost per Download
- Cost per Engagement
- Cost Per Unique Visitor
- Count audit
- CPA
- CPC
- CPC (Cost-per-Click)
- CPC (Cost-per-Customer)
- CPL
- CPM
- CPO
- CPS
- CPT
- CPTM
- Crawler
- Creative Retargeting
- CRM
- Cross-device targeting
- Cross-site Advertiser Analytics
- Cross-site analytics
- Cross-Site Publisher Analytics
- Crowdsourcing
- CSRS
- CSS
- Customer Relationship Management
- Cyber Cafe
D
- Data
- Data Aggregator
- Data Append
- Data Management Platform
- Daughter window
- Deal ID
- Deep packet inspection
- Demand side platform
- Demographic Targeting
- Demographics
- Designated Market Area
- Desktop Application
- DHTML
- Digital signatures
- Digital subscriber line
- Digital Video Server
- Direct Response
- Display Advertising
- DMP
- Domain name
- DPO
- Drill down
- DSL
- DSP
