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Welcome to the IAB Interactive Advertising Wiki

Because our industry’s jargon and processes are unique, we’ve dedicated this wiki to be a centralized spot where marketers, agencies and interactive publishers can collaboratively populate a database of information on interactive advertising. Ultimately, this space will serve as a reference to both industry veterans and newcomers alike.

Recently, significant work has been put in the HTML5 for Digital Advertising Resources page. Check it out, and add your content! We encourage you to participate in this community project. Please feel free to submit new entries as well as update existing ones by creating your own account.

If you have any general feedback or questions about this Wiki please email Shira Orbach at

Pages in category "Glossary"

The following 200 pages are in this category, out of 636 total.

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